Providing Market Intelligence for 40 Years

In The News

Parks: Many Smart Home Products Used Daily

"Safety and security are the main drivers for consumer interest,” said Parks president Stuart Sikes.
Once people get the products home, Sikes added, consumers use them frequently. Among owners of most safety and security devices, 40 to 50 percent control or monitor the products on a daily basis, he said.

Parks also found that 23 percent of U.S. smartphone owners own a smart-home device and that more than three-fourths of them use their smartphone, tablet, or PC to control their smart home devices at least once per month.

From the article "Parks: Many Smart Home Products Used Daily" by Joseph Palenchar.

Previously In The News

The Smart Money: Residential Security Continues Market Shift

Parks Associates’ data shows that consumers no longer view security as a fixed installation, but as an adaptive service. AI-enhanced cameras, integrated subscriptions, and flexible monitoring options...

Streaming services with ad-supported plans outpace ad-free tiers

Parks Associates released new findings on the state of the U.S. video market during its eighth annual Future of Video: Business of Streaming conference. The research firm’s “S.O.S. State of Str...

Netflix, iHeartMedia Ink Video Podcast Distribution Deal

Upwards of 85 million adult U.S. consumers say they listen to a podcast for at least one hour each week, according to Parks Associates. From the article, "Netflix, iHeartMedia Ink Video Podcast Dis...

Forecast: US subscription TV revenue at $190.7bn in 2030

Parks Associates has announced the release of its Subscription Video Forecast: 2025–2030 report, offering an outlook on the future of the US TV and streaming video market. The report projects stea...