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OTT Market Strong In U.S. And Growing In Europe

March 28, 2016

All data is from the recently released OTT Video Market Tracker from Parks Associates.

“OTT is definitely gaining traction across Europe. We are seeing new OTT video services spring up but not as many as in North America,” Brett Sappington, director of research at Parks Associates, says. “In many parts of Europe, pay TV penetration is lower than the U.S., and European consumers have been reluctant to pay for video in the past due to so many ‘free’ options such as the BBC iPlayer.”

From the article "OTT Market Strong In U.S. And Growing In Europe" by Laura Hamilton.

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OTT Market Strong In U.S. And Growing In Europe

Previously In The News

The Smart Money: Partnership Possibilities in the Connected Home

Smarter Energy at Home: How Consumers Are Taking Control with Smart Home Tech

More than 278 million viewers will watch subscription ad-supported streaming services by 2029 – Parks Associates

Streaming paradox: More options, less clarity in business models

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