Providing market intelligence for more than 35 years

In The News

Online Video Via TV Is Rising

This year, 56% of smart TV set owners have accessed some video via a Net connection, according to media research firm Parks Associates. The number is up from 40% two years ago. Overall, Internet-connected video watching on big TV screens is up 30% in the last six months.

When it comes to premium video, viewing is evenly split between movies (30%) and TV (32%).

Parks Associates believes more activity will come because nearly one-half of HDTVs shipped in 2012 will be Internet-connectable. Pietro Macchiarella, research analyst at Parks Associates, stated: "This device, when connected, offers a toehold to a variety of players, including broadcasters, over-the-top video providers and pay-TV providers."

Parks says 71% watch online TV shows at least once a month. This figure is up from 51% a year ago. In addition, 75% of U.S. smart TV owners watch on-demand online movies at least monthly, versus 57% in 2011.

From the article, "Online Video Via TV Is Rising" by  Wayne Friedman.

Previously In The News

63% Of Americans Unfamiliar With Virtual Reality; Less Than 6% Plan On Buying A Headset Soon

Despite 2016 seeing virtual reality break into the mainstream market, headset manufacturers such as Sony, Oculus and HTC still have a lot of work to do in order to educate the masses, according to...

25% Of Smartphone Owners Use Payment Apps Monthly

The report from Parks Associates found that shoppers showed a preference for retailers' mobile payment programs such as Starbucks over larger payment systems including Apple Pay, Google Wallet and...

Where Is 8K Going After CES?

The wider Smart Home business is also finding an audience. The category is expected to grow 41 per cent YoY in the US, to 40.8 million units in 2018, earning $4.5 billion. According to smart energy...

One In Four US Smartphone Owners Use Mobile Payment Apps

More than 25% of US smartphone owners make use of mobile payment apps at least once a month, research from Parks Associates reveals. “More than 3m retailers combined accept Apple Pay and Android Pa...