Providing Market Intelligence for 40 Years

In The News

New Research Shows Consumer Demand for High-speed Internet and Value-added Services

A recent study conducted by Parks Associates reveals that nearly 30% of US internet households who switched to a new home internet provider in the past year encountered difficulties. Key challenges reported by consumers included finding affordable packages and comparing customer service quality among different providers.

The study, titled “Home Internet Evolution – Consumer Perspectives on Fiber and Gigabit Speeds,” delves into the impact of high-speed internet options on consumers’ choice of service providers and subscription plans. It also explores which value-added services resonate most with consumers and how they affect customer satisfaction and retention.

According to Kristen Hanich, Director of Research at Parks Associates, internet service providers (ISPs) need to prioritize making the shopping experience seamless and easy for prospective customers. The study highlights that almost 40% of US internet households experience download speeds below 250Mbps and are generally unsatisfied with their current service. This dissatisfaction presents an opportunity for ISPs to expand their customer base by targeting these dissatisfied users.

The research also reveals shifting consumer sentiment regarding internet services. Customers now expect Wi-Fi to be included in the overall cost, and reliability and quality are becoming increasingly important factors for subscribers. While pay-TV bundle adoption is decreasing, customers still anticipate video services in some form, either through traditional TV offerings or streaming platforms.

The study further emphasizes the growing trend of bundling broadband and mobile services to provide consumers with simplicity, affordability, and convenience. Many providers are enhancing the appeal and value of their internet service offerings by including access to popular streaming platforms as part of their packages.

In conclusion, the research conducted by Parks Associates highlights the importance of addressing consumers’ demands for high-speed internet, affordable pricing, reliable service, and value-added offerings. ISPs that understand and cater to these needs will be well-positioned to attract and retain customers in a highly competitive market.

From the article, "New Research Shows Consumer Demand for High-speed Internet and Value-added Services" by Andrew Komsa

Previously In The News

SSI Introduces Industry Hall of Fame Class of 2026 at ISC West

SSI will induct five new members into its Industry Hall of Fame on Thursday afternoon at ISC West in conjunction with PSA Network, honoring five industry legends who have left their marks on the secur...

Microsoft Pledges Quality Improvements for Windows 11

Despite its deficiencies, Copilot has been gaining adherents. “Use is growing,” said Jennifer Kent, senior vice president and a principal analyst at Parks Associates, a market research and consulting...

Generative AI: Growth Surge Meets Trust Issues

Generative AI's infiltrated 58% of US internet households as of February 2026, according to Parks Associates. Parks' survey revealed only 16% of these households forked out cash for a paid AI appli...

Will a Smart Toilet Turn the Home Into a Diagnostic Center?

One of the hot products showcased at the recent Consumer Electronic Show (CES) was the smart toilet. In its analyst report on CES highlights, research firm Parks Associates wrote, “Smart toilets are e...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive