Providing market intelligence for more than 35 years

In The News

Netflix Reportedly Plans To Open Physical Stores With Themed Food, Meet-and-Greets, and Merch

Over the last few years, monthly spending on streaming subscriptions has declined 25% from $90 in 2021 to $73 in 2023, according to data from Parks Associates.

From the article, "Netflix Reportedly Plans To Open Physical Stores With Themed Food, Meet-and-Greets, and Merch" by Shelby Brown

Previously In The News

VR Headset Demand On The Rise

As more households adopt the devices, “they will emerge as a new way to experience content streams coming into the home and a new interface for other connected devices throughout the home,” Parks also...

Amazon Fire TV Gains Market Share, Voice Upgrades

About 35.2 million broadband homes -- or 36% of homes with broadband service -- own a streaming media player, up from 27% in 2014, Parks estimates. About 12.7 million bought one in 2015, Parks estimat...

E3 2016 Plugs Into VR, 4K Gaming

To perhaps no one’s surprise, this year’s E3 gaming show, held last week in Los Angeles, was hyper-focused on all things virtual reality, as the gaming industry continues to pave the way to this nasce...

Millennials Lead Way Among OTT-Only Households

Twenty-three percent of broadband households headed by millennials have completely opted out of traditional pay-TV service for over-the-top (OTT) streaming, a Parks Associates survey found. The perce...