Providing Market Intelligence for 40 Years

In The News

Netflix Is King of Paid Streaming, Study Says

Fear about missing out on the next big video audience has spurred programmers like HBO, CBS, Showtime and others to launch their own personal versions of Netflix. But the money generated by their new online options pales in comparison to the advertising revenue racked up from traditional TV viewing.

Parks reported if a U.S. household subscribed to any OTT service, more than half of them were signed up with Netflix. Netflix was also the best performer on limiting cancellations, or what is known as churn. In the past 12 months, 5 percent of U.S. broadband households cancelled their Netflix account, which was 9 percent of the company’s current subscriber base.

From the article "Netflix Is King of Paid Streaming, Study Says" by Joan E. Solsman.

Previously In The News

Smart Home Routines Used to Require a Service Call. In 2026, Vivint Homeowners Are Building Their Own

Parks Associates’ 2026 State of Connected Home report describes the shift as a move away from manual, app-by-app control toward orchestrated home experiences, with AI increasingly tying separate d...

Almost 40% of U.S. households use on-demand streaming services for sports, events

A new Parks Associates report says 39% of U.S. Internet households watch live events or sports through an on-demand streaming service. The firm says that the finding illustrates the expanded role of s...

8 Innovative Smart Home Hardware Startups to Watch

According to recent market analysis on professional smart home integration from Parks Associates, professionally installed control hardware generates significantly higher consumer Net Promoter Scores...

Parks: Streaming finds favor in American sports households

More than one-third of American broadband households are using streaming platforms to stay on top of live games from their favorite sports teams and organizations, according to new research releas...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive