Providing Market Intelligence for 40 Years

In The News

Netflix Is Killing It—Big Time—After Pouring Cash Into Original Shows

“There seemed to be an attitude around the industry that after House of Cards and Orange is the New Black, there was no way Netflix could catch lightning in a bottle again,” says Glenn Hower, a senior digital media analyst with research firm Parks Associates. “Well, after cranking out more hits like Luke Cage, Stranger Things and The OA, it looks like the streaming giant really knows what they are doing in the content creation space.”

From the article "Netflix Is Killing It—Big Time—After Pouring Cash Into Original Shows" by Davey Alba.

Previously In The News

Data Reshapes Home Control And Drives New Investment Frontiers

Research firm Parks Associates reports that 20% of smart thermostat households are enrolling in demand response program. From the article, "Data Reshapes Home Control And Drives New Investment Fron...

High-speed internet considered essential infrastructure to many

Parks Associates, a Plano, Texas, market research and consulting firm, estimates the number of connected devices in the average internet household is about 17 and says approximately 45% of households...

Smart Home Devices: Security Spurs Subscription Growth

Daniel Holcomb from Parks Associates puts it straight: security is the bedrock for subscription cash flow. But hold on, AI's here to push further. It's about solving real issues like fortifying ho...

Field Service Revenue Starts With Visual Proof

Telecom providers have a unique advantage in field sales and service because they already sit at the center of the connected home. Parks Associates found that 71% of U.S. home-internet households rece...