In The News

Netflix Investors, We Need to Talk About Churn

January 18, 2021

Sure enough, this has spurred a lot of “hoppers,” or consumers who cancel and re-subscribe repeatedly to many different apps. Netflix releases a new season of “Cobra Kai,” so they binge that one month, then switch to whatever’s on Disney+ for the next billing cycle. As of the third quarter, 61% of U.S. households subscribed to two or more streaming services, while a third of hoppers subscribed to five or more, according to industry researcher Parks Associates. But 17% of hoppers also canceled five or more services in the past 12 months. This is a nightmare for the media companies because it creates a ton of volatility in their financial results.

From the article "Netflix Investors, We Need to Talk About Churn" by Tara Lachapelle.

1
2
3
4
5
6
7
8
9
10
...
776
777
›

Research Memberships

Visibility Memberships

Smart Home: Products And Services

Consumer Electronics and Entertainment

AI (Artificial Intelligence)

Channel Analytics

Strategic Consulting Unit

Connectivity and Mobility

Connected Health and Wellness

MDU / Multifamily

SMB

Event

Analyst Insights

Media

About Parks Associates

Netflix Investors, We Need to Talk About Churn

Previously In The News

Dealers: Integrating Customers’ Smart Home Devices Is Difficult

Soaring Memory Prices Dampen Demand for Budget Smartphones

Twenty Years From Now, You Won’t Just Watch Sports—You’ll Enter Them

State of the Market: Security’s ‘Sixth Sense’ Drives Intrusion & Smart Home

Providing Market Intelligence for 40 Years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

Store

About Us