Providing market intelligence for more than 35 years

In The News

Nearly a Quarter of U.S. Households Think Movies and Music Should be Free

That’s according to a survey released this week by Parks Associates.

“Almost half of pirates believe stealing content is acceptable because there are no consequences to the behavior” Jennifer Kent, VP, Research, Parks Associates, said in the release.

Parks is set to discuss the results during “Digital Piracy and Distribution,” a virtual event set to take place on Thursday, September 22, at noon Eastern time, as part of the firm’s Future of Video: OTT, Pay TV, and Digital Media.

“We’re talking to the largest streamers and studios in the world, and they are all expressing a similar feeling – piracy is a today problem to solve,” Matthew Fite, CTO, Verimatrix, added in Parks’ release. “I think that as an industry we have the opportunity and the responsibility right now to work together to find creative solutions to shut down piracy.”

From the article, " Nearly a Quarter of U.S. Households Think Movies and Music Should be Free" by Stephen Silver.

Previously In The News

The Smart Money: Partnership Possibilities in the Connected Home

Parks Associates will be presenting this data and more at CONNECTIONS: The Premier Connected Home Conference, May 13-15 at the Renaissance Dallas at Plano Legacy (www.connectionsus.com). The event wil...

Smarter Energy at Home: How Consumers Are Taking Control with Smart Home Tech

GearBrain has long covered the smart home space and frequently sources Parks Associates' research for our reporting, including this article. Parks’ recent findings and the expert insights shared at CE...

More than 278 million viewers will watch subscription ad-supported streaming services by 2029 – Parks Associates

Parks Associates' new white paper, Interactive & Shoppable TV: Next Wave of CTV Revenues, released in partnership with Adeia, focuses on the service provider opportunity to advance the consumer experi...

Streaming paradox: More options, less clarity in business models

Recent data from Parks Associates noted the extent of this shift: 59% of subscriptions across the eight leading streaming video-on-demand services in the third quarter of 2024 were basic-tier subscrip...