Providing Market Intelligence for 40 Years

In The News

More Than Half of U.S. Households Dealt With a Data Privacy Problem, Study Says

A study from Parks Associates, a leading authority in consumer and market research, shows a concerning trend in security threats stemming from smart device use.

The “Privacy and Data Protection for Connected Devices” report shows that 54% of U.S. households connected to the internet experience data privacy and security issues over 12 months. That’s a 50% jump from 2018 when 36% of homes reported problems.

“As we witness this surge in data privacy and security concerns, it becomes paramount for smart home industry players and service providers to prioritize consumer data apprehensions and redouble their efforts in securing their products,” said Jennifer Kent, vice president of research at Parks Associates. “After interoperability, the top reasons consumers gravitate to certain providers of smart home products are user experience and trust – trust that the company will properly handle personal data, and trust that the company will be present for the long haul.”

Over the past seven years, U.S. households have doubled the number of connected devices used in their homes. The report shows that 62% of smart home device users are wary of hackers gaining unauthorized access and control.

“While the growth in 2023 appears to be slightly slower than in previous years, this could be attributed to consumers exercising caution in the wake of historic inflation, layoffs, and looming recession fears,” said Kent. “We anticipate that device ownership will resume its upward trajectory in more favorable economic conditions.”

From the article, "More Than Half of U.S. Households Dealt With a Data Privacy Problem, Study Says" by Kayla Wassell

Previously In The News

Smart Home Devices: Security Spurs Subscription Growth

Daniel Holcomb from Parks Associates puts it straight: security is the bedrock for subscription cash flow. But hold on, AI's here to push further. It's about solving real issues like fortifying ho...

Field Service Revenue Starts With Visual Proof

Telecom providers have a unique advantage in field sales and service because they already sit at the center of the connected home. Parks Associates found that 71% of U.S. home-internet households rece...

Pause for Effect: Philo Bets on User-Initiated Ads as CTV’s Attention Antidote

Philo’s confidence in the format is also grounded in audience research. A study the company conducted with Parks Associates found that virtual MVPD subscribers skew more digitally savvy and are more r...

Parks: 51% of Consumers Prefer Video Subscription Package That Includes Live TV

More than 27% of U.S. internet households prefer a live-TV bundle combined with their favorite streaming on-demand services, while 24% prefer a skinny bundle combined with their favorite streaming...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive