Providing market intelligence for more than 35 years

In The News

More doc groups beg for shortened MU reporting period — Early lessons of comparative effectiveness research — CMS announces ICD-10 testing period

According to new research from Parks Associates, 41 percent of caregivers use digital health care devices. Among US broadband households, 22 percent have a head of household who currently provides care for a family member or anticipates doing so in the near future. Of the 10,000 broadband households surveyed, 44 percent of current or future caregivers expressed an interest in a “panic button” or mobile personal emergency response system. And 27 percent use and own one or more connected health device, with eight percent using a watch to track the individual they’re caring for. 

From the article "More doc groups beg for shortened MU reporting period — Early lessons of comparative effectiveness research — CMS announces ICD-10 testing period" by Ashley Gold.

Previously In The News

Research: 20% of US homes subscribe to gaming service

Parks Associates reports a continued wave of subscription service uptake among US households, led by streaming video, retail memberships, and streaming audio, while 20 per cent of households have...

The Best WiFi Solutions for Apartment Buildings

And in a 2023 SmartRent and Parks Associates survey, renters ranked WiFi as their third priority, tied with laundry facilities and following only rent and safety. From the blog, "The Best WiFi Solu...

Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement

A 2023 study conducted by Parks Associates showed that interactive video can increase engagement for streaming platforms, and interactive ads might produce the same effect for advertisers. From the...

Can Smartphones Bridge the Digital Divide? The Answer Is Complicated

Even though data suggests that some Americans still rely on smartphones for internet needs, Kristen Hanich, director of research at Parks Associates, says the percentage of mobile-only consumers in th...