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Managing for the Optimized Content Bundle

July 08, 2019

According to Parks Associates, over a quarter of millennials subscribe to three or more over-the-top video services, and more than half use at least two. However, a separate U.S. survey from Vanson Bourne claims that 68% of all viewers still aren’t satisfied with the range of content currently available to them, even though they are paying an average of $86 per month (not including the cost of broadband) for access.

From the article "Managing for the Optimized Content Bundle" by Darcy Antonellis.

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About Parks Associates

Managing for the Optimized Content Bundle

Previously In The News

Video Protection Requirements Are Evolving as Streaming Services Reach Mainstream Audiences

New Homes Save Homeowners Money, But Builders Face Rising Defect Claims

Best 4K Streaming Device: What Consumer Reports Really Scores

The Smart Money: FCC Router Ban Leaves 109 Million Homes at Risk

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