OLED TVs, which start at about $2,300, have helped LG increase its market share in the $1,000-up range to 15 per cent in a mature TV market, Gagnon said. Samsung has 51 per cent of that high-end TV market, while Sony has 21 per cent.
Samsung, for instance, has an 80-inch curved 4K SUHD TV, also priced at about $20,000.
"Because TV prices overall are falling, TV makers are seeing lower profit margins on all TV sales," said Parks Associates.
"The highest-end premium market is the one place where the margins are still high."
From the article "LG's $8,500 fridge: Why appliance makers are moving upscale" by Mike Snider.