Providing market intelligence for more than 35 years

In The News

Is Sharing Your Netflix Password Illegal?

In other words, it could be applied to the consensual sharing of a Facebook password. In the court’s ruling, the “owner” is not the user or the account-holder; it is the platform owner. And according to Netflix’s terms of use, only the primary account owner is allowed to have “exclusive control” of the account. The company also says “the Account Owner should not reveal the password to anyone.”

While a study last year by the Parks Associates research firm found that video-on-demand services like Netflix and HBO Go stood to lose more than $500 million in revenue in 2015 due to password sharing, it doesn’t look like either service is particularly sweating it.

From the article "Is Sharing Your Netflix Password Illegal?" by Damien Willis.

Previously In The News

The Weekly Briefing: Market reports and high-tech grocery stores

Parks Associates appoints Cliff Raskind as consulting director and contributing analyst. The research firm, which focuses on the Internet of Things market, recently launched a consulting practice that...

Social video viewing reaches nearly five hours weekly on U.S. televisions

Social video now accounts for nearly five hours of television viewing per week, making up 20 percent of all video watched on TV, according to new research from Parks Associates. The findings, released...

Research: 33% of US internet homes subscribe to a D2C sports-specific streamer

Parks Associates has released new research, Streaming Live Sports: Where Opportunity Meets Complexity, in partnership with InterDigital. The firm reports that 33% of US internet households subs...

Smart device adoption grows but setup stumps 52% of users

About 45% of U.S. internet households own at least one core smart home device — this excludes smart speakers — and about 20% own a video doorbell. But according to new research from Parks Associates,...