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In The News

In U.S., 40% Own a Set-Top Box, Over Half Own a Connected TV

May 30, 2018

streaming devices

In the United States, 40 percent of homes with broadband connectivity own a set-top box, while over half own a connected TV. However, set-top boxes see much greater use.

This data comes from research company Parks Associates, which notes that set-top box ownership rose from 6 percent in 2010 to nearly 40 percent at the start of this year. Roku makes up 37 percent of ownership, a figure that has held steady for the last year. Amazon ownership grew by 4 percent in the last year, largely by taking market share from Google.

From the article "In U.S., 40% Own a Set-Top Box, Over Half Own a Connected TV" by Troy Dreier.

Previously In The News

The Smart Money: Partnership Possibilities in the Connected Home

Parks Associates will be presenting this data and more at CONNECTIONS: The Premier Connected Home Conference, May 13-15 at the Renaissance Dallas at Plano Legacy (www.connectionsus.com). The event wil...

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GearBrain has long covered the smart home space and frequently sources Parks Associates' research for our reporting, including this article. Parks’ recent findings and the expert insights shared at CE...

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Recent data from Parks Associates noted the extent of this shift: 59% of subscriptions across the eight leading streaming video-on-demand services in the third quarter of 2024 were basic-tier subscrip...

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