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How to bundle successfully: Insights from leading subscription executives and Parks Associates research

Bango is pleased to announce a groundbreaking new whitepaper. Based on interviews with leading subscription executives and first-party research from Parks Associates, it reveals some of the pain points and success criteria to consider when bundling.

From the Bango blog post, "How to bundle successfully: Insights from leading subscription executives and Parks Associates research" by Beccy Blount

Previously In The News

The 2027 Emmys need a home — will it be on Netflix, Prime Video, or YouTube?

Michael Goodman, director of entertainment research at Parks Associates, says that if the rights head to the open market, there could be a significant increase in the rights fees or whoever winds...

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Research firm Parks Associates reports that 20% of smart thermostat households are enrolling in demand response program. From the article, "Data Reshapes Home Control And Drives New Investment Fron...

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Parks Associates, a Plano, Texas, market research and consulting firm, estimates the number of connected devices in the average internet household is about 17 and says approximately 45% of households...

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