Providing Market Intelligence for 40 Years

In The News

How Self-Driving Cars Could Make Streaming TV the Next Radio

“We’re still in the world of automated systems, not automated driving,” said Jennifer Kent, connected car analyst for Parks Associates.

She estimated such automated systems will become more commonplace over the next three to five years. The next five to 10 years will see greater autonomous driving. It requires a driver present in the front seat still in command of the wheel and brakes to take control in emergent situations at the computers’ prompting.

From the article "How Self-Driving Cars Could Make Streaming TV the Next Radio" by Joan E. Solsman.

Previously In The News

The Smart Money: Residential Security Continues Market Shift

Parks Associates’ data shows that consumers no longer view security as a fixed installation, but as an adaptive service. AI-enhanced cameras, integrated subscriptions, and flexible monitoring options...

Streaming services with ad-supported plans outpace ad-free tiers

Parks Associates released new findings on the state of the U.S. video market during its eighth annual Future of Video: Business of Streaming conference. The research firm’s “S.O.S. State of Str...

Netflix, iHeartMedia Ink Video Podcast Distribution Deal

Upwards of 85 million adult U.S. consumers say they listen to a podcast for at least one hour each week, according to Parks Associates. From the article, "Netflix, iHeartMedia Ink Video Podcast Dis...

Forecast: US subscription TV revenue at $190.7bn in 2030

Parks Associates has announced the release of its Subscription Video Forecast: 2025–2030 report, offering an outlook on the future of the US TV and streaming video market. The report projects stea...