Providing market intelligence for more than 35 years

In The News

How Self-Driving Cars Could Make Streaming TV the Next Radio

“We’re still in the world of automated systems, not automated driving,” said Jennifer Kent, connected car analyst for Parks Associates.

She estimated such automated systems will become more commonplace over the next three to five years. The next five to 10 years will see greater autonomous driving. It requires a driver present in the front seat still in command of the wheel and brakes to take control in emergent situations at the computers’ prompting.

From the article "How Self-Driving Cars Could Make Streaming TV the Next Radio" by Joan E. Solsman.

Previously In The News

Hands-on with the Google Home Speaker: sound quality and use cases

Market context matters. Analyst firms like Canalys and Parks Associates have followed a hardening smart speaker space, with penetration in the United States hovering around half of broadband household...

Five Reasons I Haven’t Gone Back to Google Home Automations

Parks Associates says more than half of the households in the United States now have at least one smart home device, and the Connectivity Standards Alliance has a list of more than a thousand Matter-c...

Disney vs. Nexstar and Sinclair: What Do They Each Have to Lose in the Jimmy Kimmel Standoff?

“With an older base of viewers who tend to be more conservative, Sinclair and Nexstar are trying to protect their advertising base while Disney has a younger, more diverse audience across its offering...

Smart thermostats are a really smart move

Parks Associates, a leading market research firm, shared at their annual Smart Spaces conference in Dallas, Texas, that 47 percent of residents actively try to reduce their energy consumption. From...