Providing Market Intelligence for 40 Years

In The News

Gamer gear maker Razer jumps into smartphone market against Apple, Samsung

According to research released this week by Parks Associates, Apple and Samsung own more than 76 percent of the U.S. smartphone market, widening their lead over also-rans LG and Motorola. While Google made a splash with its Pixel phone and is running ads for its Pixel 2, as of August, it had less than 1 percent of the market. Moreover, Apple’s newest flagship that some pundits are already calling a potential game changer, the $1,000 iPhone X, hits stores Friday.

From the article "Gamer gear maker Razer jumps into smartphone market against Apple, Samsung" by Benny Evangelista.

Previously In The News

Research: 39% of US watch live content through streamers

Parks Associates’ research The New Live TV Model: Skinny Bundles, Sports, News finds that 39 per cent of US internet households watch live events or sports through an on-demand streaming service,...

Apple’s HomeView could reshape smart home expectations, Parks Associates says

Apple’s new HomeView platform could bring fresh attention to the smart home market while raising consumer expectations for security and artificial intelligence (AI), according to Jennifer Kent, VP...

A third of U.S. adults would rather watch show highlights than full episodes: Survey

The bundling findings align with a Parks Associates report released in September. That survey found that 51% of U.S. internet households would prefer a package combining live TV shows with streaming s...

Parks: 39% of U.S. Internet Households Watch Live Events – Sports on Streaming Services

Parks Associates Oct. 21 reported that 39% of U.S. internet households watch live events or sports through an on-demand streaming service, showing the growing role of streaming services in deliver...