Providing Market Intelligence for 40 Years

In The News

European smart home market awakens

According to Parks Associaties in their new report IoT Connectivity in Europe: Value of Connected Products, companies in this space across the globe are exploring strategies to overcome market inhibitors and realise the opportunities emerging from the power of connectivity.

“Some European companies have been hesitant to jump into the IoT space due to their sense that this area suffers from overhype and gadgetry,” said Tricia Parks, founder, president, and CEO, Parks Associates.

“That view held some truth; however, the environment is changing. Early activity and accompanying success by EU companies as diverse as Assa Abloy, Miele, and Somfy are clearly visible. Meanwhile, global giants such as Samsung, Amazon, Apple, Google, and Microsoft are taking vigorous action to spur the marketplace.”

From the article "European smart home market awakens."

Previously In The News

How Parks Associates Helped Shape 30 Years of Smart Home Innovation

In a video interview from CONNECTIONS 2026 in the Silicon Valley, Elizabeth Parks reflects on the evolution of the connected home market, the growing role of AI and why the dealer channel still ma...

TV Becomes a Growth Channel for Commerce

“Streaming video and connected TV in particular absolutely tend to outperform linear TV,” said Michael Goodman, a senior contributing analyst with Parks Associates, a Dallas-based market research...

OpenAI Eyes AI Agent Phone, Kuo Says

“OpenAI is not a hardware company and must prove its phone performs well against the competition in terms of memory, camera quality, size, weight, screen responsiveness — all of that can be a chal...

The Smart Money: The Evolution of Residential Access Control

According to Parks Associates’ research, ownership of smart door locks reached approximately 11% of U.S. internet households in Q2 2025, and smart garage door openers have reached the same adoption le...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive