It’s further evidence of the gap between esports and the mainstream coming to a close. The demand for esports content is only rising, with 10% of US broadband households watching it, according to recent Parks Associates research.
“While viewership of many traditional sports is waning, esports is well positioned to capture the attention of a generation that grew up playing video games,” Hunter Sappington, Park Associates research analyst, said. And if they’re not watching, chances are they’re playing. Parks said 62% of US broadband households play video games at least one hour per week.
From the article "Esports Invasion: Overwatch League Finds Distribution on Disney XD, ESPN" by Sarah Winegardner.
Research from Parks Associates has found that operators using connected access control and smart home technology realize a roughly 20 percent gain in operating efficiency and about $80,000 in annual s...
At Parks Associates' CONNECTIONS Conference, the AI data was encouraging, but the gaps – trust, complexity, and monetization – remain unsolved. AI dominated all three days of Parks Associates' 30th...
In the early streaming era, distributors often accepted lighter security requirements from emerging platforms hungry for content. That leverage has reversed. Major studios now mandate specific protect...
According to new research from Parks Associates, the connected home market is moving beyond gadget obsession and into something more practical. Consumers increasingly want smart systems that deliver e...
