Providing market intelligence for more than 35 years

In The News

Energy Management at ‘Big Boom Window’ for Integrators

Home - CEPROForty-four percent. That’s how many Americans, according to Chris White, an analyst at Parks Associates, monitor their energy—manually or otherwise. That’s 44% of homeowners who are already engaging in some form of energy management with the remaining 56% either unaware of those solutions or simply unwilling to engage in monitoring themselves.

It may be easy to write off recent interest in energy management as a craze spurred by the Inflation Reduction Act (IRA). With consumer-facing rebates surrounding all sorts of energy-efficient technologies, it would make sense that suddenly homeowners would be eyeing cheaper home upgrades, especially as many plan on hunkering down in their current residences.

However, experts are seeing similarities with a different trend that has exploded in recent years. Much like how the pandemic initially brought indoor air quality to the public perception, so too are a variety of factors turning energy management into a core focus for homeowners. And with that comes a rise in valuation for smart energy management systems provided by a professional installer.

From the article, "Energy Management at ‘Big Boom Window’ for Integrators," by Nick Boever.

Previously In The News

Why It’s Better To Not Assume Customers Want AI

A separate study described in the WSJ article, conducted by Parks Associates, confirms this trend. Of roughly 4,000 Americans surveyed, 18% said AI would make them more likely to buy, 24% said less li...

Amenity fees and resident demand for technology

A white paper by Parks Associates, developed in partnership with Groove Technology Solutions, examines the dynamics driving the adoption of technology amenities in multifamily rentals. It explores...

How Hackers Crippled Iran’s Financial System

We looked at a second study that just released from a market research company called Parks Associates that also found a little more hesitancy to buy a product if AI were mentioned. It wasn't like it w...

It’s Official: Streaming is King (and One Provider Rules Over All Others)

Many Americans, according to reports done by the likes of Coupon Cabin, say they’ve cancelled at least one streaming subscription due to the increasing costs. Other reports, like those conducted by Pa...