Providing market intelligence for more than 35 years

In The News

Energy Management at ‘Big Boom Window’ for Integrators

Home - CEPROForty-four percent. That’s how many Americans, according to Chris White, an analyst at Parks Associates, monitor their energy—manually or otherwise. That’s 44% of homeowners who are already engaging in some form of energy management with the remaining 56% either unaware of those solutions or simply unwilling to engage in monitoring themselves.

It may be easy to write off recent interest in energy management as a craze spurred by the Inflation Reduction Act (IRA). With consumer-facing rebates surrounding all sorts of energy-efficient technologies, it would make sense that suddenly homeowners would be eyeing cheaper home upgrades, especially as many plan on hunkering down in their current residences.

However, experts are seeing similarities with a different trend that has exploded in recent years. Much like how the pandemic initially brought indoor air quality to the public perception, so too are a variety of factors turning energy management into a core focus for homeowners. And with that comes a rise in valuation for smart energy management systems provided by a professional installer.

From the article, "Energy Management at ‘Big Boom Window’ for Integrators," by Nick Boever.

Previously In The News

The need for more middle mile

This higher peak takes into consideration the growth of Wi-Fi-enabled devices entering homes, with sources such as Plume IQ and Parks Associates noting that the average household has anywhere from 20...

Something Hilarious Happens When Potential Customers See That a Product Has AI Features

In another study highlighted by the WSJ, researchers at the firm Parks Associates surveyed around 4,000 US consumers' feelings towards AI marketing, with a slightly more blunt approach: "We straight u...

Top 10 Outdoor Security Cameras for Unmatched Peace of Mind

The Parks Associates 2024 Connected Home Research emphasizes the growing importance of smart detection features, such as distinguishing people, vehicles, or animals, to reduce false alerts and improve...

Can too much AI backfire? Study reveals why ‘AI-powered’ products are turning buyers away

A related survey by Parks Associates, also cited by The Wall Street Journal, found that 58% of the 4,000 American respondents said the presence of the term “AI” made no difference in their buying deci...