Providing Market Intelligence for 40 Years

In The News

Do you share your TV logins with friends and family? Cable operators are coming after you

About one-third of internet users stream cable TV without paying for it by using credentials of someone they don't live with, according to Parks Associates. The TV industry's losses from password sharing are expected to rise to $9.9 billion by 2021 from $3.5 billion this year, the research firm estimates. That lost revenue is especially important because the pay-TV industry is already losing subscribers to cheaper online rivals like Netflix.

From the article "Do you share your TV logins with friends and family? Cable operators are coming after you."

Previously In The News

One System vs. a Dozen Apps: How Integration Affects Response Consistency

Households with a security system in place are far more likely to have their devices actually work together. 54% of households with a security system report their devices working together, compared to...

Does sound sell? Dolby’s Javier Foncillas on taking audio from phones and cars to smart glasses

A Parks Associates study commissioned by Dolby found most smartphone owners weigh sound only to some degree when buying, yet nearly all called it important after hearing an enhanced-audio demo. Fro...

Research: 16% US Internet homes have cancelled pay-TV and returned

Parks Associates’ research The New Live TV Model: Skinny Bundles, Sports, News finds that pay-TV churn does not always represent the permanent loss of a subscriber. The firm’s study of 8,000 US in...

Report: HDR enters 3rd phase of evolution

A report from InterDigital and Parks Associates reveals that High Dynamic Range (HDR) is evolving from a premium picture-quality differentiator to a widespread  feature of the video ecosystem, spa...