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DIY Security, Home Automation: What’s a Pro to Do?

One chief reason for the meteoric rise in DIY competition, of course, is market penetration — read: the historical lack thereof. According to the latest Parks Associates research, 75% of U.S. households have no security alarm system. Among security system owners, 19% contract for professional monitoring.

From the article "DIY Security, Home Automation: What’s a Pro to Do?" by Rodney Bosch.

Previously In The News

TV Becomes a Growth Channel for Commerce

“Streaming video and connected TV in particular absolutely tend to outperform linear TV,” said Michael Goodman, a senior contributing analyst with Parks Associates, a Dallas-based market research...

OpenAI Eyes AI Agent Phone, Kuo Says

“OpenAI is not a hardware company and must prove its phone performs well against the competition in terms of memory, camera quality, size, weight, screen responsiveness — all of that can be a chal...

The Smart Money: The Evolution of Residential Access Control

According to Parks Associates’ research, ownership of smart door locks reached approximately 11% of U.S. internet households in Q2 2025, and smart garage door openers have reached the same adoption le...

Sports fans face increasingly steep fees and piecemeal access to watch their favorite teams. The government wants to step in

Some 43 percent of U.S. households with Internet access watch sports, and 70 percent use a streaming platform, according to a 2025 by market research firm Parks Associates. From the article, "Sport...