Providing Market Intelligence for 40 Years

In The News

Connected Home: Redefining Connected Devices

Today, connected devices can communicate with other connected devices, provide remote control, automate decisions and take actions based upon the data gathered. They can also receive automatic firmware and software updates to patch problems, ward off security threats or add new features. According to Parks Associates research, 19 percent of U.S. broadband households currently own at least one Internet-connected smart home device that offers remote control, monitoring, or notifications via a smartphone, tablet, computer or app.

From the article "Connected Home: Redefining Connected Devices" by Brad Russell.

Previously In The News

Microsoft Pledges Quality Improvements for Windows 11

Despite its deficiencies, Copilot has been gaining adherents. “Use is growing,” said Jennifer Kent, senior vice president and a principal analyst at Parks Associates, a market research and consulting...

Generative AI: Growth Surge Meets Trust Issues

Generative AI's infiltrated 58% of US internet households as of February 2026, according to Parks Associates. Parks' survey revealed only 16% of these households forked out cash for a paid AI appli...

Will a Smart Toilet Turn the Home Into a Diagnostic Center?

One of the hot products showcased at the recent Consumer Electronic Show (CES) was the smart toilet. In its analyst report on CES highlights, research firm Parks Associates wrote, “Smart toilets are e...

ADT’s $105 Million Bet on Ambient AI: Why the Security Giant Is Buying Technology That Can Sense People Through Walls

According to a 2024 Parks Associates survey, 42% of U.S. broadband households expressed concern about privacy when considering indoor security cameras, while only 18% had similar concerns about non-vi...