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AT&T To Add An Unlimited Data Option For Home Internet And Will Better Enforce Overages On Other Plans

“Managing consumer expectations is extremely important in a highly competitive marketplace,” Brett Sappington, director of research at Parks Associates says. “If consumers are caught by surprise with additional charges, they will be likely to switch providers out of frustration.”

From the article "AT&T To Add An Unlimited Data Option For Home Internet And Will Better Enforce Overages On Other Plans" by Laura Hamilton.

Previously In The News

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Seven in ten viewers say the same ads repeat too often, making repetition the top complaint with ad-supported streaming, Parks Associates found (February 10, 2026).  Low-cost ad-supported plans...

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According to new research from Parks Associates, adoption of smart home access control solutions is increasing among US internet households. In “Access Control in the Smart Home: Locks and Garage Door...

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