Bringing another marquee sports night could be good for Apple TV+, which by some estimates lags well behind other major SVODs in terms of U.S. uptake.
And in a recent column on StreamTV Insider, Parks Associates’ Jennifer Kent pegged sports as a key differentiator to watch for in 2025, as platforms evolve the viewing experience and offer more interactive capabilities.
“Platforms will continue to battle it out over sports rights as well as other sports-centric exclusive and shoulder content with the goal of ultimately attracting and retaining these highly desirable viewers,” wrote Kent. “Ultimately, sports fans will be better served with a more organized and immersive fan-centric experience.”
From the article, "Apple TV+ serves MLS Sunday matches, expands Season Pass distribution partnerships" by Bevin Fletcher
According to Parks Associates’ research, ownership of smart door locks reached approximately 11% of U.S. internet households in Q2 2025, and smart garage door openers have reached the same adoption le...
Some 43 percent of U.S. households with Internet access watch sports, and 70 percent use a streaming platform, according to a 2025 by market research firm Parks Associates. From the article, "Sport...
Seven in ten viewers say the same ads repeat too often, making repetition the top complaint with ad-supported streaming, Parks Associates found (February 10, 2026). Low-cost ad-supported plans...
“This is a lot of catalog content,” says Parks Associates entertainment research director Michael Goodman, using industry shorthand for titles making up Hollywood’s back catalogs. “There is not...
