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In The News

Apple TV Doubles Sales But Still Trails Google, Roku And Amazon

May 17, 2016

Streaming Video Tracker

streaming media devices

This suggests that Apple is actually doing nicely when it comes to its share of just the external set-top box streaming media player market; indeed, Parks Associates reveals that Apple TV is pretty much matching market leader Roku when it comes to external box sales. Which kind of makes me wonder – not for the first time – why Apple is yet to offer a streaming stick solution. Unless it just doesn’t want to dirty its hands with the relatively low end of the streaming media player market.

The good news for all the key contenders in the streaming media player market is that they’re competing over an ever-growing pie. Parks Associates’ figures show that 36% of broadband-connected US households now own at least one streaming media player, versus just 27% in 2014. And Park Associates further predicts that a whopping 86 million streaming media players will be sold across the world in 2019. By which time Apple will hopefully have done the right thing and introduced a 5th-gen Apple TV that supports 4K and HDR video…

From the article "Apple TV Doubles Sales But Still Trails Google, Roku And Amazon" by John Archer.

Previously In The News

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Parks Associates, in partnership with InterDigital, dives deep into this shifting landscape in their new report, Streaming Live Sports: Where Opportunity Meets Complexity. Research from the study g...

White paper examines impact of smart energy management

A recent white paper from Parks Associates, created in partnership with SmartRent, examines how the use of smart energy and water systems can bring down these costs and attract residents. From the...

Sports streaming pain points revealed in report

A report from InterDigital and Parks Associates – Streaming Live Sports: Where Opportunity Meets Complexity – reveals a plethora of information about how US sports fans view content, and the pros and...

Demand response programs improving, but customers remain wary: report

Limited customer awareness remains a significant barrier to participation in residential demand response programs, Parks Associates and Resideo Grid Services said in a report released last month. ...

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