Providing Market Intelligence for 40 Years

In The News

Apple Sets September 9 Media Event

Apple could use some fresh ammo in the OTT streaming device department. While Apple has shipped more than 25 Apple TV units without making any big adjustments to the platform in recent years but managed to add services such as HBO Now and the new Showtime standalone OTT service, it has fallen behind rivals. According to Parks Associates, Roku led the way with 34% of the streaming device market in 2014, followed by the Google Chromecast, Amazon Fire TV and the Apple TV. Apple will also have to contend with Android TV, Google's new OS for smart TVs, streamers and other connected TV devices.

From the article "Apple Sets September 9 Media Event" by Jeff Baumgartner.

Previously In The News

Why Builders Should Recommend Matter-Enabled Smart Home Devices

A Parks Associates study revealed that 37% of U.S. internet households shopping for smart home products consider Matter certification to be important. From the article, "Why Builders Should Recomme...

Fox to acquire Roku for $22B

In April, Parks Associates’ Streaming Video Tracker report found that the Roku OS led with 28% of the market. It was followed by the Samsung Tizen OS at 23%. The leaders were followed by Apple tvOS, g...

Best Access Control Installers in Dallas–Fort Worth (2026 Guide)

According to a 2024 Parks Associates survey of 300 multifamily property owners and managers, 62% of properties planning to deploy, upgrade, or replace access control systems said they were doing so to...

Analysis: Fragmentation built streaming’s growth and now tests its limits

Parks Associates counted more than 300 streaming services available in the United States, with the average internet household subscribing to 5.3 of them. For most of television’s history, the limit...