Apple also provided statistics on smart speaker usage from the research firm Parks Associates. That report also found that playing music and getting the weather were the top uses of smart speakers, while roughly 20 percent of people enjoyed using them for tasks like accessing a calendar and searching for recipes.
From the article "Apple’s HomePod Has Arrived. Don’t Rush to Buy It." by Brian X. Chen.
Getting AI use cases right remains tricky, warned Kristen Hanich, an analyst with Parks Associates, a market research and consulting company specializing in consumer technology products in Dallas....
A new Parks Associates white paper explores how shifting consumer expectations are accelerating the decline of traditional home security systems and creating new opportunities for integrators focu...
Connected TV, no matter which way you splice the cord, has upended the media consumption game. And a recent report from Parks Associates found that this space’s next frontier could be t-commerce—telev...
According to Parks Associates, a longstanding market research brand, 45 percent of households in the United States with internet have at least one smart home product and 18 percent of households have...
