Providing Market Intelligence for 40 Years

In The News

Apparently you'll share your data to stop coronavirus

New Parks Associates survey says most of us are up for contact tracing, if the conditions are right.

Beyond the masks, distancing and the development of an eventual vaccine, the novel coronavirus is being fought on the streets with data: Who has it and who have they been in contact with? But people are pushing back on the idea of contact tracing in an era when many of us have had enough of the ways technology tracks us. Now what?

Parks Associates has just completed a survey of consumers' willingness to share phone data to help control COVID-19. 52% said they would be, and another 20% said yes if they were afforded at least one basic assurance, like making the process opt-in or anonymized. "It's pretty strong validation that this could be an option that some consumers are willing to do," says Jennifer Kent, Senior Director at Parks Associates. "For this moment, for this purpose, it's something that a lot of consumers are open to."

One of the strongest predictors of a person's willingness to have their contacts traced is whether they know someone with the virus, even if that person isn't sick. "If you know somebody in your social circle who has tested positive for COVID-19, you're much more willing to share your data," says Kent. "And as the pandemic continues on, there will be a higher percentage of the population that knows somebody who has tested positive." Parks found that about 7% of their respondents knew someone with the virus in March, a number which rose to 35% of respondents by May.

From the article "Apparently you'll share your data to stop coronavirus" by Brian Cooley.

Previously In The News

DOOR launches Scout device combining remote lock control and edge AI for multifamily building health monitoring

Research from Parks Associates has found that operators using connected access control and smart home technology realize a roughly 20 percent gain in operating efficiency and about $80,000 in annual s...

The Smart Money: AI Moves from Promise to Platform

At Parks Associates' CONNECTIONS Conference, the AI data was encouraging, but the gaps – trust, complexity, and monetization – remain unsolved. AI dominated all three days of Parks Associates' 30th...

Video Protection Requirements Are Evolving as Streaming Services Reach Mainstream Audiences

In the early streaming era, distributors often accepted lighter security requirements from emerging platforms hungry for content. That leverage has reversed. Major studios now mandate specific protect...

New Homes Save Homeowners Money, But Builders Face Rising Defect Claims

According to new research from Parks Associates, the connected home market is moving beyond gadget obsession and into something more practical. Consumers increasingly want smart systems that deliver e...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive