Providing market intelligence for more than 35 years

In The News

Another View: 3 Smart Home Trends Retailers Should Watch This Year

The smart home market continues to grow, with Parks Associates announcing at CES that 42% of U.S. internet households now have one or more smart home devices.

In a December 2023 press release, market research firm Parks Associates noted that “72% of recent smart home buyers purchased two or more devices in the past 12 months,” making bundles a worthwhile investment for smart home companies, homebuilders and security services.

From the article, "Another View: 3 Smart Home Trends Retailers Should Watch This Year" by John Carlsen

Previously In The News

Samsung Raises Foldable Ante With Galaxy Z TriFold

A tri-fold smartphone is an overall better two-in-one device than a bi-fold, explained Kristen Hanich, director of research at Parks Associates, a market research and consulting company specializing i...

Built to Scale? Why Live Sport Needs Multicast ABR and a Video-Specialised CDN

Recent trends show a sharp resurgence in online piracy, particularly through unauthorised streaming platforms. Younger audiences are especially active, with 2024 data showing that one in four people i...

CuriosityStream boosts revenue by licensing IP to train LLMs

The eighth annual Parks Associates “Future of Video” event this week featured a roster of executive decision makers from across the video business, mostly describing a maturing streaming industry grap...

Vivint Introduces HomeProtect and HomeProtect Pro, Empowering Everyone to Live in Safer, Smarter, More Efficient Homes

According to leading industry analyst Parks Associates, nearly one-third of consumers turn to professionals after failing at DIY installation and 44% of smart homeowners have used professional ins...