Providing Market Intelligence for 40 Years

In The News

Amazon Touts JustWatch Report Saying It Beat Netflix in Q2 Engagement ... 'Take Our Market Share Data With a Grain of Salt,' Responds JustWatch's Founder

Amazon doesn't publicly disclose how many Amazon Prime members it is the U.S., or globally for that matter. But late last year, research company Parks Associates published data suggesting that Prime Video has surpassed Netflix in U.S. subscriber count.

From the article, "Amazon Touts JustWatch Report Saying It Beat Netflix in Q2 Engagement ... 'Take Our Market Share Data With a Grain of Salt,' Responds JustWatch's Founder" by Daniel Frankel.

Previously In The News

Research: Broadband competition shifting beyond speed

Parks Associates and Plume have released research that details the shift in broadband competition in the US as providers need to deliver a superior customer experience based on reliability, proactive...

Alarm.com and the price of a signal that arrives in time

Parks Associates reported in 2026 that 19% of U.S. internet households had professionally monitored security systems and 7% paid for non-professional services such as alerts and video storage, with av...

Plume, Parks Associates study sheds light on ISP customer churn

The research paired Plume's platform telemetry with a consumer survey compiled by Parks Associates, including insights mainly from US subscribers.  The full white paper is available from Parks Asso...

Roku’s Price Hikes Expose the AI Boom’s Toll on Everyday Gadgets

Roku commands roughly 28 percent of the U.S. connected TV platform market, according to Parks Associates data cited by both The Next Web and The Desk. More than 100 million households worldwide rely o...