Providing market intelligence for more than 35 years

In The News

Amazon Echo Controls 71% Of Smart-Speaker Biz: Report

A trio of new reports confirms what we kinda already know: that voice control is the happening new user interface, and that smart wireless speakers from Amazon are the dominant domicile for virtual digital assistants.

According to new numbers from market research consultancy Parks Associates, the category, led by Amazon’s Echo, Dot and Tap, has already penetrated upward of 11 percent of U.S. broadband households, while projections call for annual sales in excess of 50 million units by 2020.

This year, the market for smart speakers is expected to grow roughly 60 percent, the firm noted.

From the article "Amazon Echo Controls 71% Of Smart-Speaker Biz: Report" by Alan Wolf.

Previously In The News

More than 278 million viewers will watch subscription ad-supported streaming services by 2029 – Parks Associates

Parks Associates' new white paper, Interactive & Shoppable TV: Next Wave of CTV Revenues, released in partnership with Adeia, focuses on the service provider opportunity to advance the consumer experi...

Streaming paradox: More options, less clarity in business models

Recent data from Parks Associates noted the extent of this shift: 59% of subscriptions across the eight leading streaming video-on-demand services in the third quarter of 2024 were basic-tier subscrip...

New service models emerge for smart home eco-systems

Parks Associates’ study Smart Home Services: Safety, Prevention, Comfort reveals that 66% of US single-family homeowners are likely to adopt technology-enabled home services, such as smart HVAC mo...

Exploring the Rise of Smart Appliances in American Homes

According to recent findings from Parks Associates, the trend of smart appliance adoption is witnessing remarkable growth, with 23% of U.S. internet households currently owning at least one smart...