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In The News

AI: The Secret Weapon for FAST Channels Competing in a Crowded Market

According to research conducted by Parks Associates and SymphonyAI, almost 70% of content executives report that they evaluate data for each distribution service separately.

From the article, "AI: The Secret Weapon for FAST Channels Competing in a Crowded Market" by Marc Liebmann

Previously In The News

Roku’s Price Hikes Expose the AI Boom’s Toll on Everyday Gadgets

Roku commands roughly 28 percent of the U.S. connected TV platform market, according to Parks Associates data cited by both The Next Web and The Desk. More than 100 million households worldwide rely o...

Smart Home Integration: Dealers Face Big Challenges

According to fresh data from Parks Associates, a whopping 57% of dealers find this task either tough or impossibly tricky in 2026, climbing up from 44% in 2022. Clearly, as more American households lo...

Big cable companies lose subscribers in Q1 2026 but outpace Q1 2025: Report

Though they still are struggling, strategies big cable companies are using to stanch subscriber losses seem to be working, according to a new report from Parks Associates. Parks Associates report a...

Soaring Memory Prices Dampen Demand for Budget Smartphone

Rising DRAM costs are one of several factors increasing the cost of developing next-generation connected devices, observed Elizabeth Parks, president and CMO of Parks Associates, a Dallas-based market...

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