Providing market intelligence for more than 35 years

In The News

Ad Age @ CES: 5 Things We Learned About the Connected Home

Historically, insurance companies' main relationship with consumers has been reminding them to pay their bills or coming to the rescue when something bad happens. Smart homes present those companies with the opportunity to forge deeper ties with their customers, says Jennifer Kent, director of research quality & product development at Parks Associates.

From the article "Ad Age @ CES: 5 Things We Learned About the Connected Home" by Megan Graham.

Previously In The News

Smart Home Gadgets Need To Live Together

Home devices will incorporate new Google virtual assistant software introduced by chief executive Sundar Pichai. "Our ability to do conversational understanding is far ahead of what other virtual a...

Only 4% Of People Share Passwords For Services Like Netflix Outside Their Families

Last year, a report from Parks Associates estimated the industry would lose $500 million to password sharing in 2015. This data suggests that might be a bit of an overstatement given the likelihood of...

Sharing Netflix Or HBO Go Passwords Is Technically Federal Crime Under 9th Circuit Ruling

“The majority is wrong to conclude that a person necessarily accesses a computer account ‘without authorization’ if he does so without the permission of the system owner,” Reinhardt wrote in his disse...

Netflix's Competitors Are Quickly Closing The Gap in A Crucial Area

Netflix customers are loyal. In research published this April, analysts from Parks Associates found that Netflix subscribers were much less likely to cancel than those of Hulu or Amazon Prime Video. O...