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Ad Age @ CES: 5 Things We Learned About the Connected Home

January 09, 2018

Historically, insurance companies' main relationship with consumers has been reminding them to pay their bills or coming to the rescue when something bad happens. Smart homes present those companies with the opportunity to forge deeper ties with their customers, says Jennifer Kent, director of research quality & product development at Parks Associates.

From the article "Ad Age @ CES: 5 Things We Learned About the Connected Home" by Megan Graham.

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Ad Age @ CES: 5 Things We Learned About the Connected Home

Previously In The News

Research: 39% of US watch live content through streamers

Apple’s HomeView could reshape smart home expectations, Parks Associates says

A third of U.S. adults would rather watch show highlights than full episodes: Survey

Parks: 39% of U.S. Internet Households Watch Live Events – Sports on Streaming Services

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