Providing market intelligence for more than 35 years

In The News

70% Of US Households Save Money With Smart Energy

Parks Associates announced new home energy management data from The Evolution of Home Energy Management showing 70% of U.S. households with smart energy devices report saving money due to reduced energy consumption. However, the report also notes the difficulty of selling smart energy devices based on cost savings, as 83% of U.S. broadband households do not know the price they are paying for electricity.

“Residential customers today see energy as a necessary expense, and while 62% of U.S. broadband households strongly believe that saving energy and lowering utility bills are important, getting them to pay for these benefits has proven difficult,” said Eddie Accomando, research analyst for Parks Associates. “Electricity does not currently drive customer action, but as the process of energy production changes through DR, solar, and storage innovations, energy management will become a much more significant value-added service within the connected home.”

Parks Associates and industry leaders will discuss the smart home and IoT markets at the 20th anniversary of the firm’s CONNECTIONS Conference, May 24-26, in San Francisco. Matt Eyring, chief strategy and innovation officer of Vivint Smart Home, will present a keynote addressing the changing landscape for smart home and entertainment products and services in the connected consumer and IoT markets.

From the article "70% Of US Households Save Money With Smart Energy" by www.residentialsystems.com

Previously In The News

Why It’s Better To Not Assume Customers Want AI

A separate study described in the WSJ article, conducted by Parks Associates, confirms this trend. Of roughly 4,000 Americans surveyed, 18% said AI would make them more likely to buy, 24% said less li...

Amenity fees and resident demand for technology

A white paper by Parks Associates, developed in partnership with Groove Technology Solutions, examines the dynamics driving the adoption of technology amenities in multifamily rentals. It explores...

How Hackers Crippled Iran’s Financial System

We looked at a second study that just released from a market research company called Parks Associates that also found a little more hesitancy to buy a product if AI were mentioned. It wasn't like it w...

It’s Official: Streaming is King (and One Provider Rules Over All Others)

Many Americans, according to reports done by the likes of Coupon Cabin, say they’ve cancelled at least one streaming subscription due to the increasing costs. Other reports, like those conducted by Pa...