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63% In U.S. Say They Are Not Aware Of Virtual Reality

December 07, 2016

The study from Parks Associates found that more than half (63%) of U.S. households say they are not familiar with or know nothing about VR.

Younger generations appear to be more familiar with virtual reality, with twice as many Millennials saying they are interested in purchasing a VR headset by the end of this year. Within that age range, 12% of males said they intend to purchase a VR headset and 5% of females said the same, according to Parks.

From the article "63% In U.S. Say They Are Not Aware Of Virtual Reality" by Chase Martin.

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Elizabeth Parks, president and chief marketing officer of Park Associates, said Disney’s biggest risk in the short-term is potentially losing advertisers, but large-scale subscriber losses for Disney+...

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Parks Associates appoints Cliff Raskind as consulting director and contributing analyst. The research firm, which focuses on the Internet of Things market, recently launched a consulting practice that...

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63% In U.S. Say They Are Not Aware Of Virtual Reality

Previously In The News

The Radical Changes That Are Making Your Smart Home Less Dumb

People are boycotting Disney, Hulu, and ESPN after ABC yanked Jimmy Kimmel off the air. Will it work?

SimpliSafe to Join Everon Owner GTCR’s Security Holdings

The Weekly Briefing: Market reports and high-tech grocery stores

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