Providing Market Intelligence for 40 Years

In The News

46% of pay-TV subscribers show interest in smart more control features, survey finds

In recent findings by Parks Associates, a trend among pay-TV subscribers underscores a growing inclination towards integrating smart home and security functionalities within their TV services.

The research, titled “Video Services: Shifting Demand,” notes that nearly half (46%) of pay-TV subscribers express a favorable view of the potential to manage smart home devices and security solutions directly through their TV service.

This consumer study, surveying 8,000 U.S. internet households, offers a comprehensive analysis of the current landscape of traditional pay-TV, streaming TV and over-the-top (OTT) services. The report provides insights into consumer preferences, adoption rates, satisfaction levels, and the factors contributing to service churn while also exploring strategies to enhance the viewer experience and foster service loyalty.

Elizabeth Parks, president and CMO of Parks Associates, emphasized the significance of this trend, noting the merging landscapes of home ecosystems and entertainment technologies. According to Parks, consumers are increasingly seeking interconnected and technologically sophisticated home entertainment systems, which opens new avenues for innovation and service enhancement within the pay-TV sector.

The study also investigates the appeal of various advanced service features.

“The interest in connected home services opens up new markets and opportunities for partnerships between traditional pay-TV providers, tech companies, and home automation system manufacturers,” Parks said. “These collaborations will lead to innovative service bundles, combining entertainment, information, and home management in new and valuable ways.”

From the article, "46% of pay-TV subscribers show interest in smart more control features, survey finds" by Dak Dillon

Previously In The News

Ring Wired Doorbell Pro Sees First Discount

Google’s wired doorbell excels with on-device detection and tight Nest integration, and Arlo’s wired unit is known for a tall field of view and strong notifications. But Ring continues to lead brand r...

TP-Link Wi-Fi 7 Mesh System Is Now 20% Off

Homes now juggle well over a dozen connected devices on average, according to researchers like Parks Associates, and that number climbs quickly with smart speakers, security cams, and gaming consoles....

Walmart’s NewFront Vision: Content-to-Commerce

Vizio is central to Walmart’s vision of transforming from a retail media network into a full “content-to-commerce” ecosystem, able to finally compete head-to-head with Amazon. The companies emphasized...

SSI Introduces Industry Hall of Fame Class of 2026 at ISC West

SSI will induct five new members into its Industry Hall of Fame on Thursday afternoon at ISC West in conjunction with PSA Network, honoring five industry legends who have left their marks on the secur...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive