Providing Market Intelligence for 40 Years

In The News

16% of US Households Plan to Buy Standalone Smart Security Products

According to a recent Parks Associates report 360 Deep Dive: Pricing Strategies for Residential Security,16 percent of U.S. broadband households plan to buy a security-related smart home product, such as video doorbells, cameras, or door locks, in the next 12 months.

Eight percent of U.S. broadband households plan to buy professionally monitored service, while the remaining intenders are planning to buy security systems with self-monitoring or ad-hoc monitoring.

“These smart products address the same core needs of consumers — to feel safe and secure in their home, having peace of mind that all is well and knowing they will be alerted of potential dangers,” says Dina Abdelrazik, senior analyst, Parks Associates.

“Only 28 percent of security intenders plan to subscribe to long-term professional monitoring, illustrating competition from alternative business models and standalone security products that have entered the market.”

From the article "16% of US Households Plan to Buy Standalone Smart Security Products."

Previously In The News

How Online Video Operators Are Fighting Back Against Organized Streaming Piracy

In 2023, Parks Associates projected that cumulative revenue loss to piracy for streaming services serving US consumers would reach $113 billion by the end of 2027, with the piracy rate for film and te...

In-home Wi-Fi problems create customer churn risk: Parks Associates

Broadband customers who experienced Wi-Fi dead spots, slow speeds, and poor customer service were about six times more likely to say they planned to switch providers, according to a new white pape...

Parks Associates: Managed connectivity now central to multifamily resident experience

A new white paper from Parks Associates, developed in partnership with Calix, argues that managed connectivity has evolved beyond basic internet access and is becoming critical infrastructure for...

Apple CEO John Ternus Bets on HomeView Smart Display to Revive Stalled Home Category

Jennifer Kent, principal analyst at Parks Associates, told CNBC that Apple “always waits for an ecosystem to develop first until they are positive they can provide a stellar user experience,” and that...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive