Providing market intelligence for more than 35 years

Parks Associates continues its ninth annual Connected Health Summit with the virtual conference, "Smart Home and Health: Modern Living", on June 16 from 11 AM - 1:30 PM CT.  Ahead of the conference, Michael Don Ham, Co-Founder and President at RePure, provided insight on how customer demand for cleaner air quality has changed in a post pandemic world, and what this means for service providers. Michael will be speaking on the panel, "Air Quality in the Home", on June 16 at 11:15 AM CT. 

How can solutions providers position themselves for a post-COVID market?

Providers need to come up with a solution guide for the 50+ consumer to better understand home health technologies, where to purchase them, and how to get them installed. Technology purchases are often tied to key life shifts so it is important to have a conversation with consumers to better understand and define their needs.

As clean air grows in importance to consumers, what are the most important concerns around air quality?

Post COVID-19, the two most important concerns are reducing particulate matter that contributes to chronic inflammation and sufficient air exchange by bringing in outdoor air through ventilation. The third pillar of indoor air quality is keeping relative humidity levels indoors between 40-60% when possible. These elements can now all be automated and working in the background with minimal intervention required by the homeowner.

Seniors are becoming more accustomed to new technologies. What impact does that have on new product and service demands in the senior and caregiver markets?

An AARP study showed that the primary motivator of tech usage is to help connect with others and 35% of respondents said they would use tech more if they knew how. This provides an opportunity for product manufacturers and service providers to better educate seniors on how to use voice assistant technology so they know how to utilize it and understand the ways in which it can enhance their lives.

Will shifts in consumer behaviors related to fitness, wellness, chronic care management, and care for senior populations outlast the COVID-19 crisis? How can solution providers keep consumers engaged over the long-term?

Yes, I believe so as health is now top of mind for a growing number of the population post Covid-19. Therefore, it is important to take an universal design approach to addressing the needs of older adults in a home environment. Solution providers will need to offer stronger support through multiple mediums such as chat or text as well as remote monitoring services. 

Sponsored by ADT Medical Alert,, EarlySense, Johnson Controls, Rapid Response Monitoring and Independa, Inc., Connected Health Summit provides industry players with in-depth analysis on the implications of the connected healthcare revolution – and the resulting consumerization of healthcare – for multiple industries. 

To register for future Connected Health Summit sessions, visit 

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