Providing market intelligence for more than 35 years

Forbes

Google Chromecast Expands Reach With Hulu Plus App

With Hulu Plus now joining the Netflix app, Google’s latest entry into the streaming video market becomes a much more usable option for consumers who can now watch current network TV episodes in addition to Netflix’s offerings.

Savvy readers will note of course that this was already possible even without a Hulu Plus subscription and indeed a recent survey conducted by Parks Associates found that a significant number of Chromecast users have been streaming Hulu content from their desktops/laptops to their TVs for free, a circumvention of network licensing restrictions. To this point, neither Hulu nor Google seem ready to engender the backlash that would inevitably result from closing this rather obvious back door. Many may find though that paying for Hulu Plus and using the app offers a superior user experience.

From the article, "Google Chromecast Expands Reach With Hulu Plus App" by Amadou Diallo. 

Previously In The News

BlackBerry Hopes Ride On Security, Cars -- Even Stores?

Of course, how this lone outpost performs is only one indicator of the consumer appeal that BlackBerry has steadily, yet stunningly, lost over the last few years. Whether Heins and his totally refo...

OTT Continues To Tantalize And Torment TV Execs

Pricing plays a pivotal role in terms of politics with distributors and consumer perception of OTTs. Some content providers privately have groused about the $20 Dish plans to charge for its Sling T...

Is Apple Watch A Threat To Fitbit's IPO?

And the fitness tracker industry is set to almost triple from the $2 billion it reached in 2014 to $5.4 billion by 2019, according to Parks Associates, which sees more people buying these “connecte...

Against All Odds

Those trends will continue, but maybe not fast enough. EarthLink's digitally literate customers are four times as likely to switch to high-speed as AOL's. If the 4 million users go broadband before...