Register

I agree with the Privacy Policy

Forbes

OTT Continues To Tantalize And Torment TV Execs

January 30, 2015

Pricing plays a pivotal role in terms of politics with distributors and consumer perception of OTTs. Some content providers privately have groused about the $20 Dish plans to charge for its Sling TV package being too low, though the lack of broadcast networks (or even cord-cutter- friendly ones from Viacom or FX) does make it seem unlikely a higher rate would stick. A study from Parks Associates recently found that 75% of those who own streaming media players subscribe to an OTT service rather than subsisting on free content (though yes, there still is some). The attractiveness of Google and Amazon and Roku dongles costing less than $40 obscures the new reality of unbundled content, wherein individual services add up and can ultimately cost more than the old-fashioned cable bundle that OTT was designed to improve upon.

From the article "OTT Continues To Tantalize And Torment TV Execs" by Dade Hayes.

Previously In The News

BlackBerry Hopes Ride On Security, Cars -- Even Stores?

Of course, how this lone outpost performs is only one indicator of the consumer appeal that BlackBerry has steadily, yet stunningly, lost over the last few years. Whether Heins and his totally refo...

Is Apple Watch A Threat To Fitbit's IPO?

And the fitness tracker industry is set to almost triple from the $2 billion it reached in 2014 to $5.4 billion by 2019, according to Parks Associates, which sees more people buying these “connecte...

Touching Home From Anywhere

Underground fiber-optic cables run from each home to a home Internet gateway device which then manages traffic on a home data network, allowing several PCs to connect to the Internet and also allow...

Against All Odds

Those trends will continue, but maybe not fast enough. EarthLink's digitally literate customers are four times as likely to switch to high-speed as AOL's. If the 4 million users go broadband before...

1
2
3
4
5
6
7
8
9
10
›