Providing market intelligence for more than 35 years

Digital TV Europe

US pay TV households to pass 103 million this year

More than 103 million US households will subscribe to pay TV services by the end of 2014, according to research by Parks Associates.

The new research, announced at CES in Las Vegas, claims that two-thirds of pay-TV subscribers expressed interest in features they currently do not have, with remote access to DVR content proving most popular among pay-TV households that can’t already access that service.

“Our research shows 31% of pay-TV subscribers want remote DVR access, while 27% are interested in TV Everywhere and 26% in personalised recommendations. For these services to succeed, providers must increase awareness of their offerings while balancing cost concerns of their subscriber base,” said John Barrett, director, consumer analytics, Parks Associates.

Parks claims that currently 47% of video consumed on TV sets comes from non-linear sources, but noted that few providers apart from Dish Network in the US provide remote access to DVR content due to licensing restrictions. This creates “tremendous opportunities for companies with the right market strategies,” according to the research firm.

From the article, "US pay TV households to pass 103 million this year." 

Previously In The News

Pay TV industry experiencing ‘slow crisis’, says Parks Associates

The pay TV industry is experiencing a “slow crisis in terms of paying customers,” with 7% of US broadband households with a pay TV service planning to cancel their TV subscription, according to Par...

US cloud DVR subscribers to reach 24 million by 2018

The total number of cloud DVR subscribers in the US will exceed 4.6 million by the end of 2015 and total 24 million by 2018, according to Parks Associates. The research found that 51% of pay TV...

More than a third of US homes to buy a smart device this year

Some 37% of US broadband households intend to buy one or more smart devices in 2015, according to research firm Parks Associates. Parks’ smart home and internet of things research claims that 2...

OTT password-sharing to cost industry US$500 million

Password-sharing for over-the-top (OTT) video services like Netflix will cost the content industry US$500 million (€450 million) in 2015, according to Parks Associates. The research firm’s ‘Cos...