Register

I agree with the Privacy Policy

Digital TV Europe

Second screen interaction on the rise

March 12, 2013

Some 36% of smartphone owners and 35% of tablet owners search for product or service information on the device while watching TV, according to new research by US-based Parks Associates.

In a new report, released ahead of the Connections connected home conference in Las Vegas next week, the market research firm said that consumers are increasingly using mobile devices and second-screen apps as alternatives to traditional remote controllers and interactive programming guides.

Citing second screen apps for shows like Glee and Breaking Bad, Parks Associates said that over one-third of device owners now regularly use apps to search for show-related information or to check listings.

“Younger viewers are driving this change in viewer habits. Over 25% of millennials (aged 18-30) with a smartphone engage in second-screen activity at least weekly while watching TV. Further, almost 20% of these millennials access pay TV programs via their service provider on their smartphone, a rate 1.6 times higher than the general smartphone population,” said Parks Associates senior research analyst Heather Way.

From the article, "Second screen interaction on the rise."

Previously In The News

More than a third of US homes to buy a smart device this year

Some 37% of US broadband households intend to buy one or more smart devices in 2015, according to research firm Parks Associates. Parks’ smart home and internet of things research claims that 2...

US cloud DVR subscribers to reach 24 million by 2018

The total number of cloud DVR subscribers in the US will exceed 4.6 million by the end of 2015 and total 24 million by 2018, according to Parks Associates. The research found that 51% of pay TV...

OTT password-sharing to cost industry US$500 million

Password-sharing for over-the-top (OTT) video services like Netflix will cost the content industry US$500 million (€450 million) in 2015, according to Parks Associates. The research firm’s ‘Cos...

OTT account sharing a ‘lingering challenge,’ says Parks

Some 11% of all US broadband households rely exclusively on shared accounts when using subscription OTT services like Netflix, with account sharing a “lingering challenge,” according to Parks Assoc...

1
2
3
4
5
6
7
8
›