Register

I agree with the Privacy Policy

Digital Trends

Roku said to be considering an IPO in 2014

February 23, 2014

The California-based company is known for its trademark set-top boxes that share its namesake — digital media players exalted by many for their streaming capabilities, which allow users to easily stream content via services such as Netflix and Amazon on their TVs. The Roku has become one of the symbolic devices at the forefront of the cord cutter movement, and it’s certainly arguable that such a move into the public realm might not be a bad idea for the company. After all, the Roku isn’t just a Netflix vessel — it offers many free channels, games and more — and it’s holding its own against Apple.

According to research by Parks Associates, the number of U.S. households with a streaming media device, such as a Roku or Apple TV, has doubled since 2011, reaching 14 percent in 2013. Roku is preferred by 37 percent of this burgeoning army of cord cutters, beating out Apple TV by 13 percent.

From the article, "Roku said to be considering an IPO in 2014" by Alex Tretbar.

Previously In The News

‘What’s a smart home?’ asks almost everyone ever, according to a new survey

Are you very familiar with smart-home services and providers? You’re pretty much alone. Nearly two-thirds of broadband users are unfamiliar with them, according to a white paper from Consumer Elect...

Netflix still king of streamers, but Amazon is catching up

Amazon appears to be making all the right moves. While Netflix continues to dominate the streaming video market – between 50 and 60 percent of U.S. broadband households are subscribers, Amazon Prim...

Move over PC: TV predicted to become the leading online video platform

Computer-based video consumption has led the online video pack for the last decade. But recent research from Parks Associates helps support the assertion that the PC is on the way out when it comes...

Study projects 4K will expand like HD, only faster

Research released yesterday by Parks Associates projects that 4K televisions will trace a popularity/price trajectory similar to that of HDTVs over the last 15-year period. However, the data also p...

1
2
3
›