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‘What’s a smart home?’ asks almost everyone ever, according to a new survey

November 12, 2014

Are you very familiar with smart-home services and providers? You’re pretty much alone. Nearly two-thirds of broadband users are unfamiliar with them, according to a white paper from Consumer Electronics Association and Parks Associates. The market research companies conducted an online survey with 10,000 broadband heads of household earlier in 2014. Only 10 percent of respondents considered themselves “very familiar” with smart home products and services, and the number dipped to eight percent when it came to knowledge about where to buy such services.

Those in the know should expect more company in the near future, though. The report predicts the sales of smart-home devices — including thermostats, door locks, smoke detectors, and light bulbs — to grow from 20.7 million to 35.9 million by 2017.

From the article "‘What’s a smart home?’ asks almost everyone ever, according to a new survey" by Jennifer McGrath.

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