Homeowners no longer buy security systems solely for intrusion alerts - they demand holistic “home awareness” and smart-home integration. Our new white paper, in partnership with Ubiety, outlines how software-driven solutions can expand revenue, deepen engagement, and differentiate professional monitoring.
The Rise of Home Awareness
- In 2024, 31% of recent system buyers cited smart-home features as their primary purchase trigger - up from 19% in 2021.
- Beyond basic intrusion alerts, consumers want to know who’s home, whether appliances are running optimally, and if environmental hazards (fire, gas leaks) are present.
Opportunities for Security Providers
- Personal Security - Extend monitoring beyond the front door with mobile and wearable apps that track occupants in transit.
- Safety & Asset Protection - Integrate fire, gas, water-leak, and HVAC monitoring to protect life and property and add new value tiers.
- Ecosystem Partnerships - Collaborate with ISPs, utilities, and service trades (HVAC, plumbing) to offer bundled, subscription-based services that generate recurring revenue.
Security is no longer a standalone product - it’s an integral layer of the connected home. By broadening offerings through software, providers can capture new market segments and create stickier customer relationships.
This whitepaper, in partnership with Ubiety, explores the forces driving this transformation, the economic and technological shifts reshaping home security, and the steps the industry must take to remain relevant in a world where the value of home security shifts to intelligence and new applications.
Download the white paper - Home Security Reimagined: Intelligence over Hardware
